Aging Skin Care

Wrinkles Not Required

by Joni McWilliams, West Palm Beach, Fl
Past Cosmetic Company Skin Care Counter Manager

Doesn't life move quickly? I swear I was in high school just a few months back. It just all seems so recent. Yet in reality I've already received a notice in the mail regarding a ten year reunion. Yikes, where do the years go! Well, one thing I have noticed as I've aged is that each year seems to fly by quicker than the last. Suddenly we start losing our hair, or getting hair where we never wanted it. This is the circle of life if I'm not mistaken. Although the process can be quite dismal at times, it all seems well worth it in the end. However, just because we all grow older, doesn't mean we have to look older so quickly. Why not battle the aging process? This can be done with the right routines and habits. The basic ones concern what we consume, how much we exercise, and how well we care for our skin. Fortunately these days there are a variety of aging skin care products, solutions, and remedies to choose from.

When it comes to aging skin care products, the market is huge. Or maybe massive is a better word. Heck, it's practically immeasurable. This is basically due to the demand for youth in our society. This especially goes for women. The softer sex is always expected to look nice, hence the plethora of aging skin care lines. With Hollywood constantly setting the standard, being young is in full demand. There's basically no escape from it. It's all about that peer pressure. We all feel it at some point or another. In fact, it's there from the time we hit our mid-twenties. In more recent years, youth has been deemed the ideal. Not that it ever wasn't desirable. However, these days it's more prominent and expected than it ever was before.

CAUTION   CAUTION    CAUTION

While most skin care products will not harm you, a great many of them also will do you no good, at least in the long term. Becaue of the demand for these products and the strong urge to keep looking young, particularly women and particulary in the facial area, women will and do spend small fortunes on skin care lines, going from one brand to the other. Walk into any major department store anywhere in the country, if not the world. What do you walk into first, particularly if entering a store in a mall from a mall entrance?  The SKIN CARE and cosmetic department. Ever wonder why?  Here's a tip: Profit is not a dirty word!  Got it? Skin care is one of the very highest profit centers of any department or store going! You litterally have to run a modern version of the Indian Gamut to get to the shirts, shoes, handbags. If you are not "rubbed" with a new fragrance sample or given a sample, nearly ANYthing will be done to get you to a counter to sign up for a free makeover! Or week to week, buy $X worth and get a gift worth nearly the same amount.. and some of those gifts aren't shabby!  The actual costs of the ingredients are miniscule compared to the profits involved.. and that's after paying these counter managers some of the highest wages in the store. There's still plenty of profit left over.  Sure, they want repeat business and try to forumulate that way, but the fact is that a whole lot of these products are more promise than performance.  Some even create rashes and their own set of skin care problems.

Want to shop intelligently? Do some research, on and off line. Even learn a little about skin  chemistry. Do you have a certain skin "type?" Can you define the various types?

Most of these products do one thing better than anything else: Separate you from you money. Then maybe give you a short lived boost. Have a makeover and get your ego stroked. Feel good. Make up for some loneliness in your life. And fork over your dollars.

In fairness.. some work.. but use caution and see for sure if the one your buy doesn't work for you in your own home and natural light if you can return if for a refund.  OK.. moving on...

Luckily the professionals are getting better and better at producing effective aging skin care regimes for men and women. This allows each and every one of us to take care of our mugs from early on, hence preventing premature aging. Regardless of your skin type or age, you can certainly find cosmetic wonders out there to suit you and your condition. Additionally, one other concern that goes along with aging skin care products is the sun. Yep, that good old mega star that lights up the world. Unfortunately it is the prime cause of premature lines and wrinkles. So in short, invest in some quality aging skin care treatments and avoid the sun if you plan to retain your youthful glow.

Joni

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